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Content Strategy Overview with Kristina Halvorson

Finding treasures on our shared Internet community takes maturity of techniques, and Kristina Halvorson, Brain Traffic, outlines the history that has led to a lot of "crap" and "trash" that we all experience when we search for our favorite key words and themes. We hunger for gems of information and solutions. Kristina talks to the professionals who are creating this content and the content strategy needed going forward to improve the landfill of debris that is being created as we throw away old information bits and "buy the latest" shiny objects.