Books for Innovation and Business Creativity
THE SPOTLIGHT ON BUSINESS INNOVATION:
by Lawrence Lessig , May 2004
Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity
Visit Creative Commons to explore this radical innovation in the intellectual property field.
A landmark manifesto about the genuine closing of the American mind.
Lawrence Lessig could be called a cultural environmentalist. One of America's most original and influential public intellectuals, his focus is the social dimension of creativity. In this powerful wake-up call he shows how short-sighted interests blind to the long-term damage they're inflicting are poisoning the ecosystem that fosters innovation.
All creative works-books, movies, records, software, and so on-are a compromise between what can be imagined and what is possible-technologically and legally. For more than two hundred years, laws in America have sought a balance between rewarding creativity and allowing the borrowing from which new creativity springs. The original term of copyright set by the Constitution in 1787 was seventeen years. Now it is closer to two hundred. Thomas Jefferson considered protecting the public against overly long monopolies on creative works an essential government role. What did he know that we've forgotten?
As more and more culture becomes digitized, more and more becomes controllable, even as laws are being toughened at the behest of the big media groups. What's at stake is our freedom-freedom to create, freedom to build, and ultimately, freedom to imagine. -
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
by Linda Gorchel
The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.
by James R. Atchison
This book is designed to provide an easy-to-follow blueprint for small high-technology businesses to prepare technical and cost proposals in response to solicitations from the SBIR Program and other research and development programs. The blueprint accents the many unique requirements attendant to doing business with the Federal Government. The technical proposal preparation requirements for the work plan and the accounting procedures shown in this book are frequently required as a condition of contract work.
By by Mark Van Osnabrugge, Robert J. Robinson, Mark Van Osnabrugge, Robert J. Robinson
According to Robert J. Robinson and Mark van Osnabrugge, so-called business angels--those generally unheralded private investors who usually specialize in high-growth fields and often involve themselves directly in the endeavors they fund--now provide 30 to 40 times more financing each year than their more famous counterparts, venture capitalists. In Angel Investing, Robinson and Van Osnabrugge use personal interviews, anecdotal evidence, and more than 300 research studies to show exactly who these financiers are, how they operate, and where they can be found. Robinson, an international management consultant, and Van Osnabrugge, an associate professor at Harvard Business School, also compare various financing options.
By Gerald Zaltman
Harvard Business School professor Zaltman notes that despite enormous amounts of time and money dedicated to customer surveys and marketing, approximately 80% of all new products fail within six months or fall significantly short of their profit forecast. This shouldn't be surprising, he convincingly argues, since "a great mismatch exists between the way consumers experience and think about their world and the methods marketers use to collect this information." He calls for creative questioning that probes the unconscious values underlying consumers' reactions to products and marketing campaigns.
It is now widely recognised that the effective management of knowledge assets is a key requirement for securing competitive advantage in the information economy. Yet the physical and institutional differences between tangible assets and knowledge assets remains poorly understood. In the case of knowledge, the ownership and control of assets are becoming ever more separate, a phenomenon that is actually exacerbated by the phenomenon of learning. If we are to meet the challenges of the information economy, then we need a new approach to property rights based on a deeper theoretical understanding of knowledge assets. Boisot develops a powerful conceptual framework--the Information-Space or I-Space--for exploring the way knowledge flows within and between organizations.
Clayton M. Christensen, Michael E. Raynor
To get a large company overview of innovation strategies,Christensen provides a broad overview. Christensen's earlier book (The Innovator's Dilemma) examined how focusing on profits can destroy even well-run corporations, while this book focuses on companies expanding by being "disruptors" who are able to outpace their entrenched competition. The authors (Christensen is a professor at Harvard Business School and Raynor, a director at Deloitte Research) examine the nine business decisions integral to growth, including product development, organizational structure, financing and key customer base. They cite such companies as IBM, AT&T, Sony, Microsoft and others to illustrate their points.
Robert E. Johnston
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations.
Gerard H. Gaynor
A former engineering director at 3M and president of his own consulting firm, Gaynor (Handbook of Technology Management) has written this guide to help business leaders create and encourage innovation in all aspects of their companies. He discusses why companies should innovate, the different types of innovation, and how innovation works in a variety of organizations. Two chapters outline the path of an idea from initial stages to fruition. The book also profiles several companies, such as Canon, Apple, and 3M, and explains their different approaches to innovation. Executives in all industries prize innovation as a key ingredient in market relevance, brand awareness, and bottom-line growth. Too often, though, innovation is relegated to traditional cradles of creativity like R & D and marketing. Now this important new book shows how innovation can be a boon not just to a company's product line, but to every facet of its business.
by Rob Johnston, The Drucker Foundation, Frances Hesselbein, Rob Johnston
On Creativity, Innovation, and Renewal shows leaders how to establish a workplace environment that encourages creativity and innovation while creating a sense of passion and importance. Part of the Leader to Leader Guides, which offer a wellspring of rich insight and information from top leadership thinkers, it features leading experts on strategic innovation, sparking creativity, and transforming organizations.
Drawn from Leader to Leader, the award-winning journal. The book addresses such key issues as the need to focus on the customer and the necessity of building community within the enterprise while strengthening the organization's position in the community beyond its walls.
by Richard Leifer, Christopher M. McDermott, Gina Colarelli O'Connor, Lois S. Peters, et al.
Identifies the new managerial competencies firms need to make radical innovation happen. The authors define a radical innovation project as one that delivers a product, process, or service with either unprecedented performance features, or with familiar features that will enable market transformation through significant performance improvements or cost reductions. These projects are nurtured within the established organization, not skunkworks. They are not concerned with exploiting current lines of business, but with exploring entirely new ones.
Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations-including General Electric, IBM, Nortel Networks, DuPont, and Texas Instruments-this book addresses seven managerial challenges large companies face in creating and sustaining radical innovation: (1) dealing with radical ideas in the "fuzzy front end"; (2) developing new models for project management; (3) learning about unfamiliar markets; (4) working through uncertainty in the business model; (5) bridging resource and competency gaps; (6) managing the transition from radical project to operating status; and (7) engaging individual initiative.